All sites built by webal share some fundamentals, there are 7 main areas that define how we create your website, you can view them in the points just below: 'all webal sites include'
We start by meeting and defining your aims for the website; this can be very open and flexible at first, but it's surprising how quickly, with the right questions, you can define what is needed and we can focus in on the main points. It's no mystery that this is normally in the format of :
- Who - who are you and who is your target audience, to whom are you reaching?
- What - what do you offer, are there any unique or main points we need to emphasize?
- Where - where do you operate and where do you want to trade (local, regional, national, overseas or global) ?
- Why - Why did you choose the industry you work in, why is it important to you?
- How - How will you help your customers, how will you serve them - remotely, in store, face to face. How will you deliver your product range?
Once these basic points are covered we can start to define the style of your message, normally this is by appealing to an element of personality that you wish to attract. It can be fun, light hearted, serious, corporate, sombre, silly, grave or official. We can reflect your approach in the design and colour scheme.
Do you know what is the most underrated aspect of website design?
It's fonts... or typeface, or lettering style, however you wish to name it. The font style is far more important to the site's them than you first think. It is best to choose two (at the very most 3) fonts to convey your message. There are lots to choose from and they each have their way of expressing the mood of your site.
We will work with you to generate good readable and SEO friendly content to fill the pages of your site. At this point the size and tone of the site start to become clearer and the site structure starts to develop in front of you.
"...paints a thousand words" - images help to engage and inform the site users. We will help to find and choose images that enhance the look and message. No blowing up low res old square images, they need to modern and ideally, chosen or created for the website.
This is really important, users must be able to negotiate the site and land where they need to be both intuitively and quickly. As part of the process, webal will aim for 'two clicks from the goal' in your site navigation using clear terms that help users to find their way.
Once the content and structure has started to develop we can work on a theme for your layout, sometime called the template. At webal, we only ever create custom designs unique to your business. Some structural elements common across many site designs do help with SEO but there is still room to be creative with these and webal has the 'know-how'
You can read more on what is included in your webal web app package in the points below